888poker is beginning its 20th Anniversary year with the announcement of a new Cultural Ambassador – Chris Eubank Jr. Eubank is the former two-time IBO-super middleweight world champion of boxing.
888poker is part of 888 Holdings plc (LSE: 888).
Eubank is currently ranked number one by BoxRec and the World Boxing Association in the global middleweight division. In recent years he has chiseled his legacy out in stone at the pinnacle of boxing. On the heels of 2021 defeats of Wanik Awdijan and Marcus Morrison, the fighter will take to the center of the ring with Liam Williams in February to give UK fight fans the domestic clash they’ve been waiting for.
The opponents have a contentious rivalry and either man will increase his chances of securing a shot at the world title in 2022 with a win.
A Highly Skilled Player
His prowess is not limited to the canvas however, Chris Eubank Jr. is an ardent fan of the game of poker as well as a disciplined and proficient player. He’s been seen in high stake games around the globe and has appeared as a guest on Poker After Dark, PokerGo’s high-stakes poker series that wrapped up its 13th and final season in 2021.
888poker’s announcement of his signing coincides with its 20-year anniversary which will be a recurring theme throughout the year. Since being established in 2002, the brand has grown to take a place among the world’s leading poker destinations online. Milestones reached in the last two decades include over $6 billion in global tournament prizes awarded, the welcoming of more than 15 million players to the site, and over 25 billion hands being dealt.
In late 2020, 888Poker rolled out its Made To Play Poker8 platform, with cutting-edge advancements and a content-rich environment that puts players first in every game through innovations in 888’s proprietary technology – always just ahead of the leading edge.
Player-focused Events with the Ambassador All Year
The company is keeping the year’s upcoming events with Chris Eubank Jr. under wraps for the time being but teases that it will host a series of player-focused events with the fighter throughout the year.
Weighing in, the Ambassador said: “Poker is one of the great passions in my life, so I am delighted to partner with 888poker. For me, the beauty of poker is in its community and 888poker is doing a fantastic job of making poker more about the fun and less about the grind for players at all levels with its user-friendly platform.
“I’m excited to officially kick-start the partnership in the coming months and can’t wait to meet the 888poker community at the tables!”
Amit Berkovich, VP, Head of Poker at 888, added: “I am happy to welcome Chris to the 888poker family as our Cultural Ambassador. The authenticity, integrity, and excitement he brings – whether that’s in the ring or at the poker table – perfectly matches our values and creates a great fit for our brand. This is a fantastic partnership and an exciting kick off for our 20th anniversary year.
“Like Chris, over the last two decades 888poker has firmly established itself as one of the best in the world thanks to our commitment to constantly improve in order to bring our players the highest level of entertainment. As we look ahead, we have lots planned to support the continued evolution of the 888poker brand which will ensure we continue to deliver fun, creative and exciting experiences to players around the world.”
Source: 888poker kicks off 20th anniversary year by signing Chris Eubank Jr. as Cultural Ambassador, Hudson Sandler, January 14, 2022
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