EveryMatrix to Power the German Revival of Mybet


As mybet is approaching its relaunch, it has picked EveryMatrix and its GamMatrix platform to power its return to the German betting space

Provider of a wide variety of solutions for the online gambling industry EveryMatrix has recently announced that it would power the entire new back-end of online gambling operator mybet.

The German Internet betting and gaming brand is gearing up preparations for its return in its domestic market after its closure last fall.

EveryMatrix said in a recent statement that it has entered into agreement to provide mybet with a “fully managed platform” that will deliver “player management, seamless wallet, in-depth customizable reporting, fraud detection and prevention tools.”

Entering the final stages of preparations for its relaunch, mybet is understood to have opted for EveryMatrix’s GamMatrix platform. Mybet will also deploy the provider’s MoneyMatrix payments processing solution, a licensed and regulated product with more than 150 payment options.

EveryMatrix said that mybet will uphold full control over the gaming and betting experience of its users with the provider’s Web APIs. The move will enable the gambling operator to build effortlessly its mobile-first front-end.

Mybet’s owner MyBet Holding SE shut down its B2C operations last fall. The company initially announced that it was selling its business in July 2018. Back then, it became known that an unnamed investor had expressed interest in purchasing the company’s B2C operations, represented by the flagship mybet brand in the German gambling market.

However, the parent company announced that sale talks had fallen through because the would-be buyer had set conditions that were impossible to fulfill.

Curacao and Malta-licensed online gambling company Rhinoceros Group purchased mybet in December 2018. It then emerged that the company, which also owns Wunderino Casino, among other online gaming brands, was planning to relaunch mybet in Germany.

Reviving the Legacy

Commenting on their partnership with EveryMatrix, Rhinoceros Group CEO Tobias Carlsson said that they have a long-standing relationship with the renowned provider and that they have worked together to “successfully compete in the marketplace.”

Mr. Carlsson went on to say that with mybet being one of the pioneers in the German betting market and together with EveryMatrix, they will do everything in their power “to revive that legacy and bring players the experience they desire and deserve.”

EveryMatrix Co-founder and CasinoEngine CEO Stian Hornsletten said that they have “gladly stepped up to the challenge of helping mybet create such detailed integration.”

News emerged earlier this year that mybet’s return to the German gambling space would also be supported by Stockholm-listed provider Kambi Group. The Stockholm-listed company is set to supply a complete sportsbook and a full range of managed services to the German gambling brand to assist its return to its domestic betting field.

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The post EveryMatrix to Power the German Revival of Mybet appeared first on Casino News Daily.

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