A first for Playtech
Playtech has now officially launched its new live casino studios in New Jersey and Michigan. The global gambling technology company announced the news on Friday. The Michigan studio has launched in collaboration with Parx Interactive through its Play Gun Lake brand, while the New Jersey studio has proceeded via an arrangement with Bet365.
the first time that Playtech will offer live casino games in the US
Playtech opened the facilities after receiving the relevant regulatory approval in both states. It is the first time that Playtech will offer live casino games in the US, representing the next stage in its strategic expansion in the country.
The studios will initially offer classic Blackjack, Baccarat, and Roulette live dealer tables, in addition to All Bets Blackjack. This offering will expand in the future to allow for other gambling variants, as well as a new arcade experience, and some live game show titles.
Playtech’s New Jersey live casino is in Atlantic City, while its Michigan studio is in Southfield.
A landmark moment
Playtech Live Casino CEO Edo Haitin commented on the launch. He described the launches as a landmark moment for the company’s US development. Both of the local communities have reportedly welcomed the launch of the new studios.
bringing our industry-leading studio standards to the US”
Haitin said launching the facilities “represents our core strategy of bringing our industry-leading studio standards to the US whilst ensuring that Playtech Live’s most engaging and innovative products and technology are available to new markets and audiences.” He also mentioned how the company now has a presence in some of the fastest-growing states.
US expansion and take-over talk
The launches represent the latest step by Playtech to expand its reach in the US gambling market. Playtech believes that it can deliver “an exceptional online experience” with gameplay specifically developed with the US player in mind. It initially announced plans to open a live casino in Michigan in March after signing a multi-year lease at a site in the city of Southfield. Playtech already supplies online casino software to operators in numerous states.
While it continues its US expansion, Playtech has received a lot of interest from prospective buyers. Most recently, former Formula 1 team boss Eddie Jordan is part of a consortium reportedly contemplating a £3bn (US$4bn) offer for the company. Aristocrat Leisure already made an offer for Playtech of AU$5bn (US$3.62bn) in October, while Gopher Investments made a £3bn (US$4bn) bid in November.
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