The Rise And Fall Of The Betting Craze In The Philippines


It was a pandemic-era betting craze that contributed enormously to the Philippine economy throughout COVID-19.

But e-sabong – where players watch and bet on cockfighting via online platforms – came at an enormous cost to the country’s citizens. 

the height of the e-sabong craze, levels of crime rose drastically, with all
members of society – including police officers – looking for a means of paying
off their rapidly accumulating debts.

abductions, and even suspected murders were all reported as occurring because
of the widespread addiction to e-sabong. 

Despite these terrible social impacts, e-sabong’s rise was rapid, and its fall excruciatingly slow.

This being thanks to high-flying gambling tycoons, immense government tax profits, and a President who failed to see e-sabong’s social impact until it was almost too late. 

now, with a new government in power and e-sabong banned, the effects of the
betting craze are still being felt.

are torn apart, debt remains unpaid, and there are many who fear – and a few
who hope – that this deadly betting craze may return to the Philippines before
too long. 

Normal, Old Sport

One of the first written records of a cockfight appearing in the Philippines comes from an Italian explorer called Antonio Pigafetta who wrote about fights he watched in Butuan City between 1519 – 1522

– known as sabong – is thought to have been common before this time, and has
definitely remained popular since.

fact, many believe that it was cockfighting that inspired a wider gambling
culture to take root in the Philippines. 

This gambling has taken a number of forms in the modern day, with the traditional games of chance, lotteries, sweepstakes and number games all being controlled by the Philippine government through various agencies. 

agencies have mainly catered to international gambling tourists, the majority
of which come from China.

from visiting the Philippines’ four integrated resorts, Chinese and other
international gamblers are increasingly turning to Philippine offshore gambling
operators (known as POGOs).

These POGOs are known for offering foreign-only online betting, which has proved immensely popular. 

A Philippine Offshore Gaming Operator website. [Image: Rappler via News)

this reliance on international bettors saw the
Philippines’ gambling industry suffer terribly when travel restrictions were
put in place to combat COVID-19.

One government
agency, the Philippine Amusement and Gaming Corporation (PAGCOR), claimed to be
losing P5-6 billion (approximately $88.5-106 million) per month throughout this

Of course, the Coronavirus not only forced the Philippines to close its borders but also to restrict the movement and gathering of its citizens.

This led to the banning of numerous cultural, sporting, and gambling events – including cockfighting.

an effort to support the gambling industry through this difficult time the
Philippine government made online gambling available to the country’s populace.

of these players naturally gravitated to e-sabong as it provided both a means
of gambling and a form of culturally important entertainment.

24/7 availability of e-sabong went hand-in-hand with its accessibility, with
individuals only needing a smart device to play. 

When combined with a low minimum bet threshold of P100 (approximately $1.78), and no need to spend time traveling to a physical fighting pit, large numbers of the Philippine public soon became addicted.

In December 2021, those in the industry estimated there to be over 5 million e-sabong players.

E-sabong. [Image: CNN Philippines]

Social Costs Of E-Sabong

A study on e-sabong published during the pandemic found that half of e-sabong players gambled on the game between 3-5 hours per day.

Such widespread gambling addiction soon caused a number of social problems, nearly all of them motivated by money. 

individuals rapidly fell into debt, selling all their possessions to fuel their
addiction or turning to crime in order to pay off the debts.

throughout this time included robberies committed by indebted police corporals
and a mother so desperate she allegedly sold her child. 

it was not just those losing money that were committing crimes. Numerous
accusations of match fixing schemes were made against fowl handlers. 

of these disputes escalated into violence with 34 individuals tied to fixing
schemes being abducted since May 2021. These individuals have yet to be
accounted for and are presumed dead. 

Atong Ang, a gambling tycoon who owns several cockfighting pits and claims to have accounted for 95% of e-sabong fights, has been linked to a number of these disappearances.

He denies any wrongdoing. 

Mounts On The President

Rodrigo Duterte was President of the Philippines throughout both the rise and fall of e-sabong. 

Former-President Rodrigo Duterte
Former-President Rodrigo Duterte. [Image: PICRYL]

Duterte long defended e-sabong, stating in a public address that the P640 million (approximately $11.34 million) the government made in monthly taxes on the pastime was absolutely vital for the country. 

did not stop it because the government needs the money from e-sabong. I make it
public now, its 640 million [pesos] a month. In years’ time, it’s billions
plus. Where do we get that money that easy?”

claimed this money was being used to plug the economic gaps inflicted by
COVID-19 as well as helping to provide universal healthcare, improve
infrastructure and boost education. 

such claim he made was that P100 million of e-sabong profits was being given to
the Philippine general hospital each month to support its operations.

Duterte seemed to fear that the government banning e-sabong would only drive
the sport underground where it would be impossible to tax or regulate, handing
all the money and control to gangs and criminals.

Duterte’s position on e-sabong became untenable after a report by the
Department of the Interior and Local Government (DILG) examined the social
effects of e-sabong. 

online survey ran from April 19 to April 20, 2022, with 62% of respondents
wanting the government to ban e-sabong completely. 

further 34% stated the practice needed tighter regulation, whilst a meagre 4%
supported e-sabong as it was. This information was delivered to the President
by interior secretary Eduardo Año.


officially banned e-sabong on May 3, 2022. All licensed operators were
immediately ordered to stop taking bets and begin shutting down websites. 

government also instructed banks and financial institutions to stop processing
payments linked to e-sabong, and gave bettors 30 days to remove all money from
their e-sabong betting accounts. 

ban was seen to have been caused by the DILG’s report which highlighted how
e-sabong had caused a spree of abductions, widespread crippling debt, and
numerous other social issues. 

a statement Duterte repeated how his only goal in defending e-sabong had been
to raise money for the country’s needs. 

are only after the tax collection, but after the stories I’ve heard, it was
very loud and clear to me that it was working against our values. It is
impacting people and their families.”

wasn’t until a month later, in mid-June, that Duterte formally apologized for
his prolonged defense of e-sabong, admitting that he only realized the negative
impacts of it “very late”.

couple of weeks later Duterte stood down as President having reached his term

the following elections, Duterte’s daughter Sara was elected to be the
fifteenth Vice-President of the Philippines, serving under President Ferdinand
“Bongbong” Marcos Jr., the son of a previous dictator. 

Jr. expressed his dislike of e-sabong long before Duterte banned it and has
done little to reverse the ban since his inauguration. 

illegal e-sabong is rife, and government attempts to control the spread of
illegal online betting sites is not being helped by Facebook’s reluctance to
block e-sabong pages, despite continued government requests. 

Sabong Continues On

Sabong or cockfighting
Image: Adam Cohn/Flickr

Cockfighting itself is still a legal, popular and culturally important sport in the Philippines, one that is worth approximately $1 billion

the sport is only permitted during Sundays, national holidays, and town
festivals, meaning opportunities to gamble and become addicted are much more
limited than when compared to the 24/7 nature of e-sabong.

This importance of cockfighting in the Philippines is highlighted in the 1974 Cockfighting Law.

It labels cockfighting as “a popular, traditional, and customary form of recreation and entertainment among Filipinos” and one that should be used as “a vehicle for the preservation and perpetuation of native Filipino heritage and, thereby, enhance our national identity.”

sport is also seen as an important leveler in Filipino society, with all
classes and professions taking an interest in it. 

cockfighting is frequently touted as a metaphor for life in the Philippines,
with only the fittest surviving and thriving.

The Philippine cockfighting calendar culminates in the World Slasher Cup, a competition which is likened to the cockfighting Olympics. 

event takes place over seven days in the Araneta Coliseum, the same venue which
hosted Muhammed Ali and Joe Frazier’s famous boxing match “Thrilla in Manilla”.
Breeders come from all over the world to compete. 

Smart Araneta Coliseum
Image: Smart Araneta Coliseum

This is not to say that cockfighting is universally popular.

the sport is banned in most countries with many animal rights groups labeling
the sport as barbaric. 

of competitions, People for the Ethical Treatment of Animals (PETA) has also
reported instances of breeders mutilating their animals and injecting them with
performance enhancing drugs such as steroids. 

Cockfighting can also pose a danger to human life as tragically exemplified by the death of a Filipino police officer who had their femoral artery cut by a rooster when breaking up an illegal cockfight. 

Gone For Good?

Rodrigo Duterte and his daughter Sara Duterte.
Rodrigo Duterte and his daughter Sara Duterte. [Image: CNN]

there has been little mention of e-sabong since the election of the
Philippines’ new government, there are many who suggest it will be hard for
them to fully turn their back on such a certified money maker. 

In an interview with Philstar, Atong Ang made it abundantly clear that he expects e-sabong to return to the Philippines. 

this may not occur under Ferdinand Marcos Jr, Sara Duterte previously
championed the betting practice during her time as mayor of Davao City. 

This, along with her father’s reluctance to ban the sport in the first place, has led many to believe that if she runs for and wins the presidency in the future, the Philippines may see the return of this lucrative and deadly betting craze. 

Lead image: Adam Cohn/Flickr

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