Sports technology provider Sportradar is facing competition complaints from rival Altenar Technologies over allegations that its exclusive sports data agreements restrict access for other sportsbook suppliers.
Altenar approached the European Commission and the UK’s Competition and Markets Authority (CMA) on October 14, seeking regulatory intervention in a dispute that began earlier this year.
The allegations concern Sportradar’s exclusive agreements with major sports organisations, including Major League Baseball (MLB), the National Basketball Association (NBA), the National Hockey League (NHL) and the Association of Tennis Professionals (ATP).
These partnerships give Sportradar rights to collect and distribute official sporting information, including live data used to calculate betting odds.
Altenar argues that the arrangements limit independent providers’ ability to compete in the sportsbook technology market.
Competition Authorities Review Submitted Information
The European Commission has acknowledged receiving information about the dispute, although it remains unclear whether Altenar has formally registered a competition complaint.
“We have received market information on this matter, which we are assessing,” a Commission spokesperson said.
The UK’s CMA is understood to have received a complaint but has not opened an investigation. The regulator declined to comment on individual matters outside formal proceedings.
Altenar is seeking intervention to address what it considers unfair restrictions on access to essential sports data.
“We believe Sportradar is using its control of essential sports data to shut out businesses with a competing offer,” an Altenar spokesperson said, according to The Straits Times.
The company has also asked the CMA to consider interim measures restoring access to relevant data and betting odds while the allegations are assessed.
Altenar maintains that bookmakers across the EU and UK should have access to competing technology providers under fair commercial conditions.
If regulators ultimately establish violations of EU competition law, the penalties could reach 10% of a company’s annual worldwide turnover.
At present, authorities have announced no formal findings against Sportradar.
Existing Legal Dispute Extends Beyond Europe
The latest complaints follow an antitrust lawsuit Altenar filed in the US District Court for the District of New Jersey in April 2026.
The proceedings accuse Sportradar of using its exclusive league partnerships to monopolise the market for official live sports data and disadvantage competing sportsbook software businesses.
Altenar also initiated proceedings in London’s High Court when the dispute first emerged.
The company’s allegations focus on Sportradar’s position as both a supplier of official sporting information and a provider of betting technology.
Sportradar distributes data to prominent gambling operators, including businesses owned by Flutter Entertainment, while maintaining commercial partnerships with major international sports organisations such as FIFA.
Altenar believes these arrangements give Sportradar an advantage when competing for sportsbook technology contracts.
The companies have also disputed how their US legal proceedings should be handled.
Sportradar previously sought to move the litigation into private arbitration in Zurich, referring to provisions in an existing commercial agreement. Altenar opposed that request, arguing that its antitrust claims should remain before a US federal court.
The approaches to European regulators therefore add a further dimension to an ongoing disagreement involving several jurisdictions.
Sportradar Denies Allegations and Criticises Complaints
Sportradar has rejected Altenar’s accusations and questioned the decision to publicise further regulatory complaints while legal proceedings remain active.
The company said it had been aware since February 2026 that Altenar was considering submissions to competition authorities in multiple jurisdictions.
A Sportradar spokesperson stated:
“Altenar’s latest efforts to inflame the news agenda appear duplicative, unnecessary and serve as a thinly veiled attempt to assert pressure in the existing commercial disputes in process. Sportradar has and will continue to comply with antitrust and other laws wherever it does business.”
The company also indicated that it had not received formal notice of the latest alleged complaint.
The dispute raises questions about how exclusive sports data agreements operate when rights holders grant access to companies that also compete in the betting technology market.
For sportsbook operators, the issue concerns the availability of independent suppliers capable of providing live betting products using official sporting information.
Altenar continues to seek regulatory intervention, while Sportradar maintains that its business practices comply with applicable competition laws.
Further proceedings will depend on whether authorities decide to pursue formal investigations and how the existing court cases develop.